Rebranding. The Oriental Museum
Client
Personal project
Service
Identidad Visual
Tools
Illustrator, Figma, Photoshop
Date
2022
A project to create a new identity for the Oriental Museum, founded in 1874. The new visual identity evokes a classic yet minimalist style, paying homage specifically to classical Eastern calligraphy, ink sealing, and masterpieces.
Renewing the Identity of a Museum
As part of this project, I thoroughly researched the history and values of the museum to understand its essence and design an identity that connected with its cultural legacy. Based on this research, I proposed several options for the renewal of its brand, ensuring that each one reflected both its history and its future vision.
The final result included the creation of a complete brand manual, where the visual and conceptual guidelines of the new identity were defined. In addition, I developed practical applications for corporate stationery and designed exclusive products for the museum shop, all with a coherent and appealing approach.
The process culminated in the creation of a complete brand manual, which established clear guidelines for the implementation of the new visual identity. This document detailed the correct use of the logo, color selection, typographies, and secondary graphic elements, ensuring consistency at every point of contact with the audience.
