Packaging
Client
Jing Jhai Coffee
Service
Packaging and Branding
Tools
Photoshop | Illustrator
Date
2022
Branding development and packaging design for Jing Jhai Coffee, a cooperative of farmers in Laos dedicated to specialty coffee. The aim was to reflect the cultural and natural richness of the country through unique and differentiating illustrations, highlighting the coffee varieties and promoting their connection to the environment.
Six varieties of coffee, six designs that celebrate the biodiversity and ecological richness of Laos.
The packaging of Jing Jhai Coffee combines art and cultural identity. Each design highlights the biodiversity of Laos with customized illustrations, promoting the connection between the consumer and the natural environment from which the coffee comes.
The main objective was to develop a strong and authentic presence that clearly and appealingly communicated the mission of Jing Jhai Coffee, highlighting:
The artisanal quality of specialty coffee.
The ethical and fair trade values of the brand.
The emotional connection between consumers and the producing communities.
