WEB MINIMAL ZENON
Client
Project Under Konverxo
Service
UX/UI
Tools
Figma
Date
2024
This project consisted of designing a digital experience that reflected their professionalism and commitment to overall well-being, ensuring clear and effective communication with their end users.
Website objective:
Convey confidence and professionalism, aligned with the mission of the Zenon Method.
Provide an attractive and functional visual experience, optimizing navigation and access to information.
Simplify the communication of key services and values, maximizing the impact on potential clients.
Audience Analysis:
User Profile: Athletes, fitness professionals, and people interested in improving their health and well-being.
User Objectives: To find personalized, reliable, and easy-to-implement solutions in their routines.
Competitive Research:
First Impression: Evaluation of competitor websites, identifying areas for improvement and content clarity.
User Flow: Analysis of existing navigation structures to optimize accessibility and interaction.
Visual Design: Inspiration from modern and functional branding elements, integrating striking typography, dark colors, and warm-toned accents that reinforce the idea of professionalism.
Visual Proposal:
Content Structure: I divided the content into clear sections that highlight the pillars of the Zenon Method, personalized programs, and its unique approach.
Graphic Elements: Use of dynamic images, minimalist compositions, and a strong typographic style to capture attention and enhance understanding.
